What Is Strategic Evangelism?

The word strategic means “carefully designed or planned to serve a particular purpose or advantage.” Evangelism refers to “sharing the Gospel by public preaching or personal witness.” Together, these words describe everything we do. Strategic evangelism is using carefully designed and planned processes to share the Gospel with all people, everywhere.

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Strategic evangelism is happening all over the world, and you can get a glimpse of the impact we’re having through our work in Uganda. Over the past year, 14 Solar Kits have been circulating from our center in Mbale. GNPI staff provide video content through SD cards, and local pastors take turns using solar-powered projectors to share the Gospel in remote villages.

Since most of these villages don’t have electricity, Solar Kits are a strategic way for us to bring a visual presentation of the Gospel to people who’ve never heard or seen one before. The set-up is usually no fancier than a white bed sheet strung between two trees, but in the last 12 months, Ugandan pastors have shared the Gospel with more than 11,000 people using GNPI’s Solar Kits.

They’re bringing more than just a video presentation. These pastors build relationships with villagers, they answer questions about Jesus, and they pray with people. Conversations deepen, trust is built, and the message of God’s love begins to break through.

As families start meeting together and studying in small groups, churches are being planted. Local pastors continue to encourage and pray with them, building up new leaders. We’re seeing this happen over and over in Uganda, and as a result, 183 people have been baptized this year.

There’s more work to be done in Uganda and countless other places around the world. Through strategic evangelism, GNPI is sharing the Gospel through relevant media and relational connection with all people, everywhere.


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