Strategic evangelism is at the heart of every project we take on at GNPI. We are constantly asking ourselves how we can make the gospel more accessible to more people, believing it is the power of God for the salvation of everyone. Through carefully planned strategies and processes, we’re sharing the story of Jesus around the world in ways that are meaningful and relevant to the people groups we’re reaching.
In the last few years, digital technology and social media have changed the way we communicate and have created new opportunities for our team. We’re re-imagining old ideas and finding ways to harness the full potential of these new platforms.
One of our most exciting projects is a fully integrated media strategy designed to reach Muslims, called Amazing Stories. Not only does it have the potential to reach families with the gospel in an innovative format, but it also incorporates a media strategy that we can reproduce and use across our global network.