by Mike Schrage, Executive Director, GNPI
When you hear the words “Strategic Partnership,” it sounds very official, doesn’t it? As one of our core values, it’s not just an official sounding phrase, it’s part of the essence of who we are. Here’s why: strategic partnerships are where synergy is forged.
Synergy is another one of those fancy words, but it’s an essential and Biblical concept. It’s defined as “the interaction of multiple elements in a system of collaboration to produce an effect different from or greater than the sum of their individual effects.“
From the start, GNPI has wanted to maximize the impact that national leaders, missionaries, and Christian organizations could make. How? We wanted to accelerate global evangelism through media and technology. Our heart was to come alongside existing ministries, adding Christ-centered content and delivery tools to multiply the effect their message had on people who heard, and with our help, saw it.
Do you see how synergy is created?
Without them, our content would be useless because it wouldn’t be shared with the millions who need to hear about Jesus.
Without our content and technology tools, like Solar Kits, opportunities to reach people who otherwise wouldn’t have heard about Jesus, might be missed.
Partnership is also a critical factor as we seek to have impact among diverse belief systems like Hinduism, Islam, and Buddhism. Creating relevant media that can speak into a worldview completely different than ours demands strategic partnerships with local ministries. The combination is like salt on an icy sidewalk. The barrier melts away and a clear, safe path emerges, Good News to a Truth seeker.
Read our newsletters and you will see one example after another of how GNPI partners with national workers. Here’s a few examples that come to mind as I write:
- In West Africa we’re mobilizing Solar Kits to help produce better evangelists.
- In South Africa we partnered with MNET TV to show relevant, music videos during commercial breaks of World Cup soccer events.
- In Pachuca, Mexico, we’re training hand-picked church leaders to use media to mature new disciples of Jesus through project NOMaD.
- GNPI is working with other Christian organizations like Key Media to fund apps (theQuran.com) to reach Muslim audiences that we had no prior access to.
The list goes on and on and on. And guess what, you’re our strategic partner too! God has used your gifts and prayers to help strengthen and expand GNPI’s growing network for nearly four decades.
Strategic Partnership, it’s how Jesus builds his church. I’m so glad God is into strategic partnerships, aren’t you?