Making a Difference
Isaac Masiga, Regional Director of GNPI-Nairobi, Kenya
Our government is asking for more public service announcements (PSAs) for a 3-year campaign on family, health, and security concerns. We have about 58 broadcasters involved. I was invited to the office of our nation’s president to discuss this new partnership with the Kenya Faith-Based Media Group.
The group identifies with the relevance of the PSAs we were already working on and wants to partner with us to produce content between September 2016 and Feb 2019. The focus is on a national security/cohesion campaign theme, Sitanyamaza, I will not be silent.
We pray for God’s grace. We want to use this opportunity strategically. We need wisdom, power, and creativity. It’s an opportunity to speak to people of all faiths.
One of the PSAs we completed was about the detriments of electronic gadgets on family time. A PSA on the sanctity of life will be launched in two weeks. The next one we have planned cautions against being too busy for God. The strategy was already part of the Make A Difference campaign (www.makeadif.com). Please pray that God will lead us to make an impact in Africa.
Our other PSAs are on cleanliness, drug abuse, and perseverance. Pray for us to have wisdom in writing more scripts.