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Context

“. . . the sons of Issachar, men who understood the times, with knowledge of what Israel should do . . .” — 1 Chronicles 12:32 (NASB)

Context is a key component in understanding the most effective way to share the Gospel.

Never has this been more true than when considering how to use technology in evangelism. Columnist Tom Goodwin recently observed: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory.  Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”

This is true for ministry as well. Some members of the GNPI staff recently visited with the curators of YouVersion (probably an App you have on your phone). YouVersion team member Kyle Smith shared that in eight years, YouVersion has become the largest distributor of Christian material in the world! Imagine going from not existing to the world’s largest in eight years!

The ability to respond to the ever-changing culture of society (and the Lord’s wisdom to perceive the rate and direction) to the ever-changing context of technology is crucial.

Like the sons of Issachar, let us discern the times and the context and move forward!

 

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