Category : Mike Schrage

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Media Strategies Matter

Mike Schrage, Executive Director

Content alone used to be king; it was all about the message. This is changing. With today’s technology, media methodology and the timing of the delivery are also critical. Today, the message and the media strategy matter!

As an illustration, President-elect Donald Trump was chosen as Time magazine’s “Person of the Year.” Why? It’s due to his disruption of the normal political process. Regardless of who received your vote, there have been huge changes. Here is what Jim Dennison wrote:

“Every successful presidential candidate in my lifetime was chosen by a political party that then provided the infrastructure necessary for him to get his message to the nation. The candidate was obligated to work with the media in this regard, since they determine what they will print and air. Donald Trump’s candidacy followed none of these norms. Most of the Republican Party establishment did all it could to prevent his nomination. Most of the mainstream media did all they could to prevent his election. But the technology of our day enabled him to speak directly to his followers in ways that galvanized their support and fueled his movement.”

Of course the message is critical, but media delivery is important as well. In this case Trump’s use of social media, specifically Twitter, went directly to the people.

At GNPI, we focus on excellence in media strategy and excellence in media production. How the media will be used, who the audience is, what response we want to see, and what follow-up data indicates is more important than ever as we seek to make an impact through disciples who make disciples.

Mr. Trump may be “Person of the Year,” but we pursue the best way to use media strategies and biblical content to effectively communicate to a diverse world that Jesus Christ is the “Person for Eternity!”

A Favorite Highlight: Five Reasons

(This “Highlights of the Year” blog was originally posted on October 4, 2016. It was a milestone for us to release The GNPI App to improve communication with our ministry partners.)

Mike Schrage, Executive Director

We officially launched The GNPI App at the International Conference on Missions (ICOM).

Here are five reasons it brings value to your experience with GNPI:

#5 You can almost effortlessly pass on what God is doing through GNPI with your friends through convenient “share” buttons.

#4 You can donate to specific projects instantly as we communicate about them.

#3 You can keep a pulse on news affecting Christian workers throughout the world.

#2 You can access culturally and biblically accurate materials to offer to a missionary or use on your next mission trip.

#1 You can receive timely notifications of specific prayer requests for GNPI.

Download it today on your preferred mobile platform.

Apple iOS

https://itunes.apple.com/us/app/the-gnpi-app/id1149007709?ls=1&mt=8

Andriod

https://play.google.com/store/apps/details?id=com.bluebridgechurches.goodnewsproductions&hl=en

Please conect The GNPI App with a friend, relative, church missions leader, and others in your congregation.

 

Fertilizing Spiritual Crops

Mike Schrage, Executive Director

Putting fertilizer on seedless soil is useless. However, even a small amount of fertilizer applied at the right time in close proximity to seeds or plants can have a great impact on the harvest. I learned this as the son of a farmer. Now as the son-in-law to the founder of GNPI and a former missionary in Kenya, I’ve learned how the right kind of media in conjunction with godly relationships and conversations can accelerate the growth of spiritual produce.

My brother-in-law, Tom Nutt, recently had a conversation with Larry, a Christian leader, affiliated with One Mission Society (OMS). The church planting catalyst of OMS, Every Community for Christ, works in a little over 50 countries in Africa, Asia, Europe, Latin America, and the United States. As Larry looked at the three church multiplication processes they use around the world to start church planting movements, he got excited by the way media could be used, and is being used, as a tool for abundant Gospel sowing. Once again GNPI stands at the crossroads producing relevant media and teaching others how to use media for their purposes.

That’s joyful news this Christmas.

I wish you could have been there!

Mike Schrage, Executive Director

I was standing at the whiteboard in my office in Joplin listening to Timothy P., our regional director at GNPI-SE Asia, share his plans for reaching not only his community and city, but his COUNTRY! When was the last time you sat with someone who had that type of God-sized vision?

To accomplish this, Timothy has implemented a methodical plan I wrote on the board as he explained it – a plan that is already in motion, including new projects from a recently established production site. Timothy believes God is using media to help Buddhists see clearly from their experiences and worldview that the one Creator God is for them, and more importantly, He loves them.

I saw in Timothy a childlike faith – so confident and pure. It was refreshing to sit in his presence, listen, and soak it all in. I just wish you could have been there too!

Christmas 2016 Resources

Mike Schrage, Executive Director

My hope for the future gives me purpose and a special Message to share. We want to give you resources for your friends this Christmas. Click on the link below to access special materials you may find to be personally enriching, or you may want to use them to spread the Good News.

Because He lives!

Christmas Resources

A Day of Generosity

Mike Schrage, Executive Director

Giving Tuesday: it’s a national day of generosity as the world recognizes the opening of year-end giving campaigns that sustain many nonprofits, including GNPI.

I’m challenging our friends and donors to supply an additional $10,000 for GNPI’s general fund today. This will allow you to play an active role in what GNPI has accomplished in 2016, including:

  • Training more than 100 believers to create media productions and strategies to evangelize unreached peoples through Project Nomad
  • Completing new languages of The Global Gospel (TGG) and updating our format for prime impact through smartphones.
  • Using TGG to produce an Arabic made-for-television series.
  • Releasing The GNPI App, which you can download for free!
  • Creating a new children’s program in the Indonesian language of Bahasa that will serve as a prototype for additional releases in multiple languages throughout the world.
  • Operating eight regional centers that create culturally relevant media throughout the world, even in dangerous and insecure places like Russia and India.

If you’d like to help us, click here to make a donation today. We look forward to seeing what God will do through you.

P.S. Download The GNPI App today by visiting your App Store. You’ll receive updates, including prayer requests, and have access to tools you can use or provide to others for evangelism.

Exciting Events Beyond Ourselves

Mike Schrage, Executive Director

During our 40th anniversary year, we’ve been sharing some favorite photos and video clips from our archives. In this video our founder, Ziden Nutt, describes some of the early events where we could see God working in the ministry beyond what we could plan or visualize.

After 30 years, Ziden stepped down as executive director on December 31, 2005. Ziden said,

“We did our best to put in place a viable ministry that is true to God’s Word and known for integrity. It is dedicated to ‘making the most of the time’ in ‘filling the earth with the knowledge of the glory of the Lord.’ ”

What’s your favorite memory of GNPI or one of our staff members? Write your thoughts in the comments section below.

A Relevant Visit

Mike Schrage, Executive Director

I recently visited Harding University in Searcy, Arkansas, where I reconnected with two missionary colleagues from my days in Kenya. I also met a student, the child of a third missionary colleague, and a father whose son was part of the original Nomad team in Rwanda. It was a blessing to see these friends.

The best part of the university visit came after making a class presentation about the ministry of GNPI and the need to be culturally relevant and sensitive. I had just met the lecturer hours before. He stopped me after class and said, “You know, Mike, I use a GNPI production every semester in this very class to illustrate the need to be culturally relevant. I sure appreciate hearing more about GNPI because as a former missionary to China, cultural relevancy is so important!”

Praise the Lord for the ways He encourages and affirms us as we seek to do His will!

An Honor

Mike Schrage, Executive Director

As the president of this year’s International Conference On Missions (ICOM), I’ve had the privilege of visiting many Bible colleges during the past two months. It is encouraging to meet so many students who are preparing to serve Christ on the mission field.

It has also been a blessing, everywhere I go, to hear faculty members express their appreciation for GNPI. They share memories of Founder Ziden Nutt coming to speak in classes and chapel services. They talk about internships that shaped the ministries of their students. They pull DVDs from their library shelves which have been used in classes. They talk about the vision and usefulness of many GNPI projects over the past 40 years, including the Distance Learning Consortium, which GNPI helped initiate several years ago.

It’s been an honor to represent GNPI and ICOM, to hear the stories of the past, and to meet the people who will take us into the future.

“The 3D Gospel”

Mike Schrage, Executive Director

I highly recommend The 3D Gospel by Jason Georges. It features the three key mindsets of guilt, shame, and fear that tend to drive the thinking of global cultures. Georges reminds us the Gospel is 3D as well; it addresses the needs of each culture.

Consider the guilt-innocence worldview (mostly Western; individualistic societies), the shame-honor worldview (mostly in the East; collectivistic mindset), and the fear-power worldview (typically tribal or African; referring to animistic cultures).

Citizens in the U.S. are often motivated by guilt. We have a strong sense of right and wrong. We use metaphors like “guilty as sin” or “missing the mark.” Our understanding of the weight of sin relates to the Gospel’s idea of grace that frees us from it.

However, Georges challenges us to see how “the Gospel is a many-sided diamond, and God wants people in all cultures to experience His complete salvation.”

At GNPI, we see the ways media can communicate the Gospel in living color to people from these three worldviews.

I appreciate this helpful graphic from Global Mapping International about the three primary cultures of the world as we try to share the love of Christ in every tribe, tongue, and nation.

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